Electrician PPC That Starts With the Cheapest Leads First
Electrician PPC done properly does not start with Google Ads. It starts with Local Services Ads, where electricians get the cheapest leads of any major trade: Savo Group reports a $39 average cost per lead, a 43.4% booking rate, and 8.5x closed return on ad spend.
Search ads come second, for the jobs LSAs cannot target well. We manage the whole thing for $1,000 a month flat, with your ad spend going directly to Google.
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How We Run Paid Search for Electricians
Iwebs Design builds electrician paid search in a deliberate order, because the channels are not equally efficient for this trade. Local Services Ads go live first: they sit above everything with a Google guarantee badge, they charge per lead rather than per click, and electricians average $39 a lead through them. Standard Google Ads come second and cover what LSAs cannot steer, including EV charger installation, panel upgrades, and commercial work. Those campaigns average around $12.18 per click and $50 to $150 per lead, with commercial electrician near me the most expensive keyword in the trade at roughly $19.48 a click. Everything gets call tracking from the first day, so the number we optimise toward is cost per booked job rather than cost per click. Our management fee is $1,000 a month flat, regardless of your budget.
Book a Free 30-Min Growth CallLocal Services Ads vs Google Ads for Electricians
Two different products with different economics. For electricians specifically the answer is usually both, in this order.
| Local Services Ads | Google Ads (search) | |
|---|---|---|
| You pay for | A lead, around $39 average | A click, around $12.18 average |
| Placement | Above everything, with a guarantee badge | Top of the search results |
| Control | Almost none: no keywords, no landing page | Full control of keywords, copy, and page |
| Setup | Licence, insurance, and background checks | Live within days |
| Best at | Urgent service calls | EV chargers, panel upgrades, commercial |
| Run it | First | Second, alongside |
Cost figures from Savo Group's 2026 electrician PPC benchmarks and The Valley Marketing Group's 2026 cost-per-lead research.
What Does an Electrical Lead Cost on Google Ads?
Between $50 and $150 in most markets. That comes from an average cost per click around $12.18 and a landing page converting somewhere between 8% and 15%. The most expensive keyword in the trade is commercial electrician near me at roughly $19.48 a click.
Whether those numbers are good depends entirely on your ticket. Against a $1,434 average job, a $100 lead that closes at one in three is comfortable. The same lead closing at one in ten is not. This is why we put call tracking in before we scale spend, rather than after.
There is also a practical floor. Around $1,200 a month is the realistic minimum to gather enough conversion data for optimisation to mean anything. Below that you are guessing with real money.
Where Electrician Ad Budgets Leak
Four specific leaks account for most of the waste we find when we take over an electrical account.
Bidding on job-seekers
Electrician jobs, electrician apprenticeship, electrician salary, electrician courses. Enormous search volume, zero customers. Without a serious negative keyword list you pay $12 a click to be a careers page.
Running LSAs and search ads as one budget
They are different products with different economics. Blending them hides the fact that one is producing leads at $39 and the other at $150, so nobody reallocates.
No call tracking
Most electrical conversions are phone calls. Without tracking, you know your cost per click and nothing about your cost per booked job, so every budget decision is a guess dressed as a strategy.
Sending upgrade traffic to the homepage
Someone searching EV charger installation cost who lands on a general homepage bounces. That click cost $12 and bought nothing. The fix is a real page, which is website work, not ad work.
Why We Charge Flat Instead of a Percentage
Most agencies charge $500 to $1,500 flat or 15% to 20% of ad spend. We charge $1,000 flat, and your budget goes straight to Google on your own card.
The reason is the incentive. On a percentage model we earn more when you spend more, which is exactly the wrong pressure on a trade with a $1,434 average ticket where the whole game is cheaper leads. Flat means the only way we look good is by lowering your cost per booked job.
It also means you can scale up or pull back seasonally without a conversation about our fee.
Why Contractors Work With Us
We work with the trades only, publish our pricing, and report in booked jobs rather than impressions.
A complete contractor website, designed, written, and launched for one flat fee. No monthly lock-in, and the domain, content, and design stay yours if you ever leave.
$950From kickoff to a live site. Design in week one, content and build across weeks two and three, then launch. The only thing that stretches it is waiting on your photos.
2-4 wksTrades we serve, and nothing else. That means we already know how your customers search, what your jobs are worth, and which season your phone rings before we start.
20Average rating across 43+ Reviews. Every campaign reports in calls and booked jobs, using the same Search Console numbers you can open yourself.
5.0What Clients Say About Working With Iwebs Design
Website Design • SEO • Landscaping
“Working with Iwebs Design changed how people find us online. Our Google rankings and calls from new customers went up noticeably, and Haseeb actually understands the landscaping business — not just SEO theory.”
Joe Andolina
Owner, JPM Landscape
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Written by Haseeb Iqbal, Founder & CEO at Iwebs Design
Published · How we research and write
Get Your Lead Cost Down
Book a free 30-minute growth call. We'll tell you what an electrical lead should cost in your market and which channel to start with.
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