General Contractor PPC That Buys the Right Projects
General contractor PPC is paid search: you bid to appear when someone searches for a contractor, and pay when they click. It's the fastest way to fill your pipeline, producing estimate requests in the first week. We manage it for $1,000 a month, with your ad spend going straight to Google.
The trick with GC ads isn't spending more — it's buying the right jobs. Bidding broadly on 'general contractor' burns budget on tire-kickers. We build campaigns around the project types that are actually worth your time.
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Tell us where to reach you and we'll come back with numbers, not a sales pitch.
What GC Google Ads really costs per lead
Iwebs Design builds general contractor Google Ads accounts around the projects you want, not every click. The benchmarks explain why that matters: construction and contractor leads through Google Search average about $165 each and climb past $200 for high-ticket work, while Google's Local Service Ads average around $53 a lead — roughly half the cost, per ConstructionLeadPro's 2026 data. The generic term 'general contractor' runs about $11.40 a click and converts poorly, per ClicksGeek — the broad, wasteful bidding we avoid. Instead we split campaigns by project type — remodels, additions, commercial build-outs — add call tracking so you see cost per booked job, and set up Local Service Ads where they fit, since they're cheaper and carry Google's 'Guaranteed' badge. Our management fee is $1,000 a month, three-month minimum, with ad budget paid directly to Google. Construction PPC averages a 3.8× return, and tight targeting beats it.
Book a Free 30-Min Growth CallWhy 'General Contractor' Is the Wrong Keyword to Chase
The broad term 'general contractor' costs about $11.40 a click and converts poorly, per ClicksGeek, because it catches everyone — job seekers, price-shoppers, and people who want a handyman. Bidding on it is how GCs quietly burn a budget with nothing to show.
We bid on intent instead: 'kitchen remodel contractor', 'home addition builder', 'commercial build-out contractor' in your area. Fewer clicks, but each one is a real project worth chasing. That's the difference between spending on Google Ads and investing in it.
Local Service Ads: Cheaper Leads, Google's Badge
Where they're available for your work, Google's Local Service Ads are worth setting up: they average around $53 a lead versus roughly $165 for standard search, per ConstructionLeadPro, and they carry the 'Google Guaranteed' badge that builds trust for a large job.
We handle the setup — the license and insurance verification Google requires, the profile, and the review flow — and run LSAs alongside search so you capture both the cheaper badged leads and the higher-intent searches. Call tracking ties it all back to booked jobs.
Why Contractors Work With Us
We work with the trades only, publish our pricing, and report in booked jobs rather than impressions.
A complete contractor website, designed, written, and launched for one flat fee. No monthly lock-in, and the domain, content, and design stay yours if you ever leave.
$950From kickoff to a live site. Design in week one, content and build across weeks two and three, then launch. The only thing that stretches it is waiting on your photos.
2-4 wksTrades we serve, and nothing else. That means we already know how your customers search, what your jobs are worth, and which season your phone rings before we start.
20Average rating across 43+ Reviews. Every campaign reports in calls and booked jobs, using the same Search Console numbers you can open yourself.
5.0What Clients Say About Working With Iwebs Design
Website Design • SEO • Landscaping
“Working with Iwebs Design changed how people find us online. Our Google rankings and calls from new customers went up noticeably, and Haseeb actually understands the landscaping business — not just SEO theory.”
Joe Andolina
Owner, JPM Landscape
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The Questions
Contractors Ask Most
The questions contractors ask us most, answered straight — costs, timelines, and what actually makes the phone ring.
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Written by Haseeb Iqbal, Founder & CEO at Iwebs Design
Published · How we research and write
Buy projects, not clicks
Book a free 30-minute growth call and we'll show you which project campaigns and Local Service Ads make sense in your market.
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Or email haseebiqbal5133@gmail.com.