How much should a landscaping company spend on marketing?

Enough to be visible before spring rather than during it. With landscaping clicks near $7.50 and leads at $94 to $125 — dropping to roughly $40 to $50 in the spring peak — timing matters more than total budget. A $2,000 to $3,000 monthly spend concentrated into the season beats a flat year-round figure.

How do I get more landscaping leads?

Split your marketing the way your business splits. Maintenance leads come from local search, reviews, and a clear service area. Project leads come from portfolio depth and design content. One generic services page competes for neither properly, which is the most common problem we fix.

Is maintenance or design-build work better to market?

Both, for different reasons. Maintenance is predictable and 59% of contractors take most of their revenue from it. Design-build has bigger tickets and less price-sensitive buyers. The healthiest companies use projects to win customers and plans to keep them.

When should landscaping marketing start?

Six to eight weeks before your spring season. Ads can go live in days, but SEO takes months and the cheapest leads of the year arrive in the spring peak. Starting when the phone already rings means paying off-season prices to catch up.

Do you work with landscapers outside the Bay Area?

Yes. We are based in the Bay Area and work with landscaping companies across the US. Your season length and service mix differ by climate, so we plan the calendar around your market rather than a generic one.

Landscaping Marketing

Landscaping Marketing Agency for Two Businesses, One Company

Iwebs Design is a landscaping marketing agency that builds websites, runs local SEO, and manages Google Ads for landscapers and lawn care companies. We plan around the split every landscaping company lives with: recurring maintenance on one side, design-build projects on the other.

Those two need different pages, different keywords, and different money. Selling them with one generic services page is why most landscaping sites underperform.

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5.0 rating · 43+ Reviews

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Landscaping Marketing

Marketing Built for Maintenance and Design-Build Separately

Iwebs Design markets landscaping companies as two businesses under one roof, because the economics are nothing alike. Maintenance is frequency: a mowing customer pays you 25 to 30 times a year without being sold again, and 59% of contractors take the majority of their revenue from maintenance work, per 2026 industry pricing research. Design-build is the opposite — a patio or a full redesign is a single large decision, sold on portfolio depth, and those buyers are far less price-sensitive than someone collecting mowing quotes. So we build the website with separate paths for each, target maintenance keywords and project keywords differently, and time ad spend around spring when landscaping leads get dramatically cheaper. Our website is $950 one time and SEO is $700 a month, published up front.

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The JPM Landscape website we built, shown on a laptop

Two Businesses, Two Marketing Problems

Almost every decision about a landscaping campaign depends on which side of the business it serves.

	Recurring maintenance	Design-build projects
Typical value	$50 to $80 a mow, 25 to 30 visits a year	Thousands, one decision
What sells it	Reliability, price, being local	Portfolio depth and design ability
Buyer sensitivity	High — they collect quotes	Lower — they are buying expertise
Search behaviour	Lawn care near me, mowing service	Patio ideas, landscape design, artificial turf
Where sites lose it	No pricing or service area clarity	Six photos and no project detail

Visit pricing from FieldCamp's 2026 landscaping pricing guide.

What We Handle for Landscaping Companies

Four services. Most landscapers start with the website before spring, then run ads into the season while SEO builds.

Landscaping Website Design

Separate paths for maintenance signups and project enquiries, project pages with real depth rather than a gallery grid, and pricing guidance so quote-collectors self-qualify before they call.

See landscaping website design

Landscaping SEO

Rank for lawn care and landscaping in every town you serve, plus the design and hardscape searches people make months before they commit. Google Business Profile, reviews, city pages.

See landscaping SEO

Landscaping PPC (Google Ads)

Spend concentrated into spring, when landscaping leads cost roughly half what they do off-season. Maintenance and project campaigns kept apart, with call tracking on both.

See landscaping PPC

AI Agents for Landscapers

Get named when homeowners ask ChatGPT for a landscaper, and put an AI assistant on the spring rush when enquiries arrive faster than anyone can reply to them.

See AI agents for landscapers

Spring Is When Leads Get Cheap. Most Landscapers Spend Late.

Here is a timing fact worth building a budget around. Landscaping clicks average about $7.50 and a solid cost per lead sits between $94 and $125, but lawn care leads that average $87 to $104 across the year drop to roughly $40 to $50 during the spring peak, per The Valley Marketing Group's 2026 benchmarks.
That is the reverse of what most people assume. Demand rises, competition rises, and yet cost per lead falls — because intent climbs so sharply that conversion rates more than absorb the extra competition.
Which makes the common pattern expensive. A landscaper who waits until the phone is already ringing to switch ads on misses the cheapest leads of the year, then pays off-season prices in July to catch up. We front-load spend into the weeks when the maths is best.

What a Maintenance Customer Is Actually Worth

Maintenance looks unglamorous next to a design-build project, and it is the reason well-run landscaping companies survive the winter. A mowing customer pays 25 to 30 times a year and does not need re-selling each time.
The compounding is the point. Industry pricing research puts a customer who arrives for a patio and then stays on a $200-a-month maintenance plan at $7,400 in year one and $2,400 every year after. The project paid once; the plan pays indefinitely.
So we treat every project enquiry as a maintenance conversation too, which means the website needs a plan page with real terms, not a contact form. And it means an expensive design-build lead is not really expensive once it converts into recurring work — a point most landscaping marketing never makes.

Proof

What We Can Show You

See the JPM Landscape build

We build landscaping sites — JPM Landscape and Turfgrass King are both ours, and you can open them and judge the work yourself.

On measured results, our published contractor figures come from roofing rather than landscaping: eko roofers went from 1,700 to 3,394 search impressions across the 90 days to August 7, 2026, across 290 queries. Clicks rose 74 to 90, and 65 of those were brand searches, so the non-branded work is still climbing. We would rather show you that honestly than dress up a landscaping number we cannot stand behind.

What this covers

From First Call to First Booked Season

Growth call, 30 minutes
We look at your maintenance-to-project mix, your service area, and which side of the business your current site actually sells. You leave with a plan whether you hire us or not.
Build, two to four weeks
Design in week one, content and build in weeks two and three, then launch. We aim to have you live before spring, because that is when the cheap leads are.
Grow through the season
Ads carry the spring rush while SEO compounds underneath. You get one report showing calls, plan signups, and cost per booked job.

Why Contractors Work With Us

We work with the trades only, publish our pricing, and report in booked jobs rather than impressions.

A complete contractor website, designed, written, and launched for one flat fee. No monthly lock-in, and the domain, content, and design stay yours if you ever leave.

$950

From kickoff to a live site. Design in week one, content and build across weeks two and three, then launch. The only thing that stretches it is waiting on your photos.

2-4 wks

Trades we serve, and nothing else. That means we already know how your customers search, what your jobs are worth, and which season your phone rings before we start.

Average rating across 43+ Reviews. Every campaign reports in calls and booked jobs, using the same Search Console numbers you can open yourself.

5.0

What Clients Say About Working With Iwebs Design

Verified client

Website Design • SEO • Landscaping

“Working with Iwebs Design changed how people find us online. Our Google rankings and calls from new customers went up noticeably, and Haseeb actually understands the landscaping business — not just SEO theory.”

Joe Andolina

Owner, JPM Landscape

Case Studies