Landscaping PPC Timed to When Leads Are Cheapest
Landscaping Google Ads has an unusual property: your leads get cheaper exactly when demand peaks. Lawn care leads averaging $87 to $104 across the year fall to roughly $40 to $50 in the spring rush, per 2026 benchmarks — so when you spend matters more than how much.
We manage it for $1,000 a month flat, with your ad budget going straight to Google.
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How We Run Paid Search for Landscaping Companies
Iwebs Design builds landscaping ad accounts around a seasonal quirk most trades do not share: cost per lead falls when competition rises. Lawn care leads average $87 to $104 across the year but drop to roughly $40 to $50 during the spring peak, because search intent climbs faster than bidding does. So we front-load spend into that window rather than spreading it evenly. Maintenance and project campaigns run separately, because a mowing enquiry at $50 to $80 a visit and a hardscape project worth thousands cannot share a bid strategy. Landscaping clicks average about $7.50 with a healthy cost per lead between $94 and $125, per VibeAds' 2026 figures. Call tracking goes on from day one so the number we optimise is cost per booked job. Our fee is $1,000 a month flat whatever you spend.
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Front-Load the Season, Do Not Spread the Budget
Most landscaping accounts we inherit run a flat monthly budget all year. That is the single most expensive habit in this trade, because it under-buys the cheapest leads and over-buys the most expensive ones.
The pattern is clear in the benchmarks: leads at $87 to $104 on average, roughly $40 to $50 in the spring peak. Every dollar moved from a dead February into a busy April buys close to twice the leads.
There is a practical limit, and it is your crew. Buying spring leads at $45 is only smart if you can service them. So we plan spend against capacity rather than just against the calendar, and shift toward higher-ticket project work once the maintenance routes are full.
Where Landscaping Ad Budgets Leak
Four leaks account for most of the waste in the accounts we take over.
A flat budget against a spiky season
Spreading spend evenly means paying $90 for leads in autumn that would have cost $45 in spring. Same money, half the leads.
Maintenance and projects in one campaign
A recurring mow and a hardscape build are worth wildly different amounts. Blended, the cheap enquiry consumes the budget meant to win the profitable one.
Bidding outside your routes
Maintenance is a route-density business. Paying for leads in towns you cannot service efficiently generates enquiries you will either decline or lose money on.
Bidding on DIY searches
How to lay sod, lawn fertiliser schedules, mower repair. Real volume, no customers. Without a negative keyword list you fund a gardening blog.
What Does a Landscaping Lead Cost on Google Ads?
Around $94 to $125 for a well-run account, from clicks averaging about $7.50. Lawn care specifically runs $87 to $104, dipping to roughly $40 to $50 at the spring peak.
Whether that is good depends entirely on which side of your business it feeds. Against a single $60 mow it looks terrible. Against a maintenance customer who pays 25 to 30 times a year — or a project customer who then joins a plan worth $7,400 in year one — it is inexpensive.
This is why we track to booked job and, where you can tell us, to plan signup. Cost per lead alone will make your best channel look like your worst.
Why Contractors Work With Us
We work with the trades only, publish our pricing, and report in booked jobs rather than impressions.
A complete contractor website, designed, written, and launched for one flat fee. No monthly lock-in, and the domain, content, and design stay yours if you ever leave.
$950From kickoff to a live site. Design in week one, content and build across weeks two and three, then launch. The only thing that stretches it is waiting on your photos.
2-4 wksTrades we serve, and nothing else. That means we already know how your customers search, what your jobs are worth, and which season your phone rings before we start.
20Average rating across 43+ Reviews. Every campaign reports in calls and booked jobs, using the same Search Console numbers you can open yourself.
5.0What Clients Say About Working With Iwebs Design
Website Design • SEO • Landscaping
“Working with Iwebs Design changed how people find us online. Our Google rankings and calls from new customers went up noticeably, and Haseeb actually understands the landscaping business — not just SEO theory.”
Joe Andolina
Owner, JPM Landscape
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Written by Haseeb Iqbal, Founder & CEO at Iwebs Design
Published · How we research and write
Get Your Budget Onto the Season's Schedule
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